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Data Analytics

Start a career in data analytics as you learn to look at statistics and trends.

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Data Analytics


B.B.A. Data Analytics


Business Core Courses

ITEM #

TITLE

CREDITS


ACCT 211

Accounting Principles I

3


ACCT 212

Accounting Principles II

3


BUAD 202

Introduction to Contemporary Business

3


BUAD 211

Profiles of Entrepreneurship

3


BUAD 270

Management Information Systems

3


BUAD 275

Introduction to Data Analytics

3


BUAD 301

Principles of Management

3


BUAD 311

Business Law

3


BUAD 460

Ethics and Business Social Responsibility

3



BUAD 472

Business Policies and Strategies

3


ECON 211

Macroeconomics

3


ECON 212

Microeconomics

3


FNCE 321

Business Finance

3


IBUS 319

International Business

3


MKTG 343

Principles of Marketing

3


Sub-Total Credits

48

Data Analytics Concentration

ITEM #

TITLE

CREDITS


BUAD 355

Introduction to Data Visualization

3


BUAD 365

Database Management and Data Mining

3


BUAD 465

Applied Decision Theory

3


MKTG 345

Database Marketing

3


Sub-Total Credits

12

Data Analytics Core Electives

ITEM #

TITLE

CREDITS


CSIS 110

Principles of Computer Programming I

3


CSIS 111

Principles of Computer Programming II

3


CSIS 211

Data Structures and Algorithms

3


MKTG 270

Social Media Strategy

3


MKTG 350

Consumer Behavior

3


MKTG 442

Applied Advertising and Public Relations

3


MKTG 443

Marketing Research

3


Sub-Total Credits

6

Cognate Requirements

ITEM #

TITLE

CREDITS


COMM 111

Speech

3


CSIS 106

Comprehensive Spreadsheets

3


MATH 141

Introduction to Probability and Statistics

3


Sub-Total Credits

9

Total Credits

75

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