Our Marketing Program prepares future Marketing Analysists, Managers,and Sales Personnel. With practical skills in advertising, writing, and analysis, the program provides the building blocks for the various aspects of Marketing! 


Marketing majors will find jobs such as marketing interns, marketing consultants, marketing managers, planners, marketing specialist, marketing research analyst, sales, and chief marketing officer (CMO). Individuals can work in fields such as advertising, brand management, public relations, digital marketing, and social media marketing to name a few. Some of our graduates choose to continue their education in graduate school resulting in successful careers in many of these fields at an even higher level. 

Job Outlook
The job outlook for individuals with marketing degrees continues to improve. According to the U.S. Bureau of Labor Statistics, between the years 2012 and 2022, the need for marketing research analyst and marketing specialist will increase greatly; it is expected that an additional 92,300 jobs will be added (18.6% increase). There is expected to be an increase of 1,500 (4.7%) jobs for advertising, marketing, promotions, public relations and sales managers. Additionally, occupations related to sales (retail, insurance, real estate, advertising, travel, manufacture reps, etc.) are expected to increase by 314,200 (6.8%) jobs in the same period.

Earnings:
Earnings potential for graduates with marketing degrees vary widely depending on many factors including the geographic location, the industry you choose, position, skills and experience. According to the U.S. Bureau of Labor Statistics, the average annual income for sales and related occupations is $38,660 while supervisors of these workers earn as much as an annual average of $126,040. Individuals working as marketing research analysts and marketing specialist average $67,780 annually while advertising, marketing, promotions, public relations and sales managers average as much as $114,230 annually. 

Educational Qualifications
A Bachelors degree qualifies an individual for most entry-level positions. However, a graduate degree will significantly increase the potential of obtaining many positions as well as earning potential.


Curriculum Guide. To view general education requirements for this major, please visit the catalog.

 

Quick Links
Department of Business Administration
Accreditation
Enactus Team
Honor Society
Outcomes Assessment Plan
Public Disclosure of Student Achievement for 2018-2019

Careers

Looking for a degree that offers versatility, financial viability and industry credibility? Our program prepares you for a variety of careers in business or industry, including banking, finance, manufacturing, product development, human resources, IT management and business analysis.

Professions

  • Sales Manager
  • Financial Analyst
  • Management Analyst
  • Acccountant
  • CEO
  • Real Estate Broker
  • Entrepreneur
  • Marketing Executive
  • Public Relations Director
  • Advertising Executive

$2.7 million
That's how much the average business graduate will earn in a lifetime.

Business Core Courses  
Item #TitleCredits
ACCT 211Accounting Principles 13
ACCT 212Accounting Principles 23
BAUD 202Introduction to Contemporary Business3
BAUD 211 Profiles of Entrepreneurship3
BAUD 270Management Information Systems3
BAUD 301Principles of Management3
BAUD 311Business Law3
BAUD 460Ethics and Business Social Responsibility3
 BAUD 466 or ECON 4013
BAUD 472Business Policies and Strategies3
ECON 211Macroeconomics3
ECON 212Microeconomics3
FNCE 321Business Finance

3

IBUS 319International Business3
MKTG 343Principles of Marketing3
 Sub-Total Credits45

 

Marketing Core  
Item #TitleCredits
MKTG 350Consumer Behavior3
MKTG 351Advertising3
MKTG 443Marketing Research3
 Marketing Electives9
 Sub-Total Credits

18

 

Cognate Requirements  
Item #TitleCredits
BAUD 317Business Communication3
CSIS 106Comprehensive Spreadsheets3
MATH 141Introduction to Probability and Statistics3
 Sub-Total Credits9

Faculty Profiles

Aaron Moses, PhD

Business Administration
Professor
Email:

Ana Patterson, MBA

Business Administration
Assistant Professor
Email:

Chanda Santo, MBA

Business Administration
Assistant Professor
Email: