If you are looking for a career as an event planner, event coordinator, development director, art director, creative director, account executive, speech writer, media planner, lobbyist, copywriter, marketing manager, public relations director, press secretary, graphic designer or marketing coordinator, the advertising & PR emphasis is for you. In addition to a core of communication classes required of all department majors, advertising & PR students study discussion techniques, photo & graphic editing, photography, interpersonal communication, media writing I & II, development and applied advertising and PR.

A Bachelor of Science degree is intended for those students who want to spend the maximum amount of time on classes within their field. It does not include a minor or a foreign language requirement.


The communication job market is very broad. Just a few positions Southwestern communication graduates have held include hospital vice president, graphic artist, television producer, newspaper editor, radio station manager, photographer, public relations director, television news reporter, and author. Our graduates who have gone on to graduate school have done so very successfully, entering careers in law, business, and pastoral ministry.

Job Outlook

The job outlook in the broad communication field is very bright. More companies are hiring, and students aren’t just finding good opportunities, some are weighing multiple offers. Internships often turn into full-time positions.

Although this will vary widely by region and position, the most notable salary improvement in recent years is for grads with degrees in business or communication. Both groups are seeing a 2.2 percent annual salary uptick thus far. According to aol.com online, this salary improvement is ahead of computer sciences, education, engineering, health sciences, humanities/social sciences, and math & sciences. 

Educational Qualifications
Most entry-level positions in the many fields of communication may be obtained with an undergraduate degree. However, a graduate degree in communication will often provide career advantages. 


Curriculum Guide. To view general education requirements for this major, please visit the catalog


Quick Links
Department of Communication
KJRN - The Journey
The Southwesterner
Careers in Communication
Youtube Channel
Institute of Christian Film


Communication is a broad field with many new jobs being created every year. The U.S. Bureau of Labor Statistics lists more career opportunities for communication graduates than any other field. In addition to the media world, graduates find communication assisting them in careers in government, healthcare, law, business and many other fields.



  • Reporter
  • Editor
  • Writer
  • Public Relations Director
  • Advertising Executive
  • Radio Station Manager
  • Radio Announcer
  • Video Editor
  • Filmmaker
  • TV Producer
  • Development Director

Communication graduates earn 35% more than the national average.


B.S. Communication Advertising & PR emphasis

Item #TitleCredits
COMM 110Communication Media3
COMM 115Discussion Techniques3
COMM 127Photo and Grphic Editing3
COMM 137Media Techniques3
COMM 224Photography3
COMM 233Interpersonal Communication3
COMM 241Public Relations3
COMM 261Media Writing 13
COMM 335Persuasion3
COMM 343Visual Communication3
COMM 351Advertising 3
COMM 361Media Writing 23
COMM 381Development3
COMM 431Media Law and Ethics3
COMM 442Applied Advertising and Public Relations3
COMM 451Communication Theory3
COMM 481Senior Portfolio Seminar1

Sub-Total Credits


Faculty Profiles

Kyle Portbury, MA

Adjunct Faculty

Glendal Robinson, PhD


Mike Agee, MA

Associate Professor/Department Chair

Paul Kim, MFA