B.B.A. Digital Marketing
Why study Digital Marketing
We consulted with Fortune 500 companies and successful startups to find out what skills they most want to see in their entry-level marketing hires—and what skills traditional marketing programs don’t teach.
What is it?
- Digital Marketing brings outdated marketing curriculum into the 21st century by teaching students the methods companies are actually using to reach customers (Facebook, Instagram, Emails, Google) and how to make products grow
Why is it practical?
- While students may not start out in management, later in their careers, marketing managers have a median salary of $135,900.
- Over half of all marketing spend is now spent on digital marketing and this is only expected to grow - successful future marketers will need these key skills
Why is it unique or exciting?
- Classes are project based and highly-relevant to our lives. For example, a class on Viral Growth asks students to create memes as a means of spreading the word about a company or product.
Be data science savvy
Our Digital Marketing program has built-in technical training, so you’ll learn how to collect and interpret the data you use to build campaigns.
Get the latest, every day
Courses are constantly updated to reflect the ever-shifting ways that consumers, brands, and influencers use the web.