B.B.A. Marketing

Southwestern Adventist University’s B.B.A. Marketing degree prepares students for a future in business and marketing with practical skills in advertising, writing and analytics. 

Some of our graduates choose to continue their education in graduate school resulting in successful careers in many of these fields at an even higher level. 


Job Outlook

The job outlook for individuals with marketing degrees continues to improve. According to the U.S. Bureau of Labor Statistics, between 2018-2028:

  • Market research analysts made a median annual wage of $63,790 in May 2019.
  • There is expected to be an increase of 21,800 jobs for advertising, promotions and marketing managers.
  • Real estate brokers and sales agent job positions will see an increase of 32,400 (7%).

Those who graduate with a marketing degree can work in fields such as:

  • Advertising
  • Brand management
  • Public relations
  • Digital marketing
  • Digital marketing
  • Consumer and marketing research
  • Retail
  • Convention and event planning
  • Sports marketing


With a B.B.A. Marketing, graduates can find a variety of jobs in the industries of advertising, brand management, public relations, digital marketing, social media marketing or a career in graphic design!


  • Marketing Consultant
  • Marketing Manager
  • Planners
  • Marketing Specialist
  • Marketing Research Analyst
  • Sales Associate
  • Chief Marketing Officer

Expected employment growth of market research analysts as of May 2019

Faculty Profiles

Aaron Moses, PhD

Department of Business Administration
AdventHealth Endowed Chair of Business Administrat

Satyanarayana Ramella, PhD

Department of Business & Financial Services
Assistant Vice President

Chanda Santo, MBA

Department of Business Administration
Assistant Professor