Our Marketing Program prepares future Marketing Analysists, Managers,and Sales Personnel. With practical skills in advertising, writing, and analysis, the program provides the building blocks for the various aspects of Marketing!
Marketing majors will find jobs such as marketing interns, marketing consultants, marketing managers, planners, marketing specialist, marketing research analyst, sales, and chief marketing officer (CMO). Individuals can work in fields such as advertising, brand management, public relations, digital marketing, and social media marketing to name a few. Some of our graduates choose to continue their education in graduate school resulting in successful careers in many of these fields at an even higher level.
The job outlook for individuals with marketing degrees continues to improve. According to the U.S. Bureau of Labor Statistics, between the years 2012 and 2022, the need for marketing research analyst and marketing specialist will increase greatly; it is expected that an additional 92,300 jobs will be added (18.6% increase). There is expected to be an increase of 1,500 (4.7%) jobs for advertising, marketing, promotions, public relations and sales managers. Additionally, occupations related to sales (retail, insurance, real estate, advertising, travel, manufacture reps, etc.) are expected to increase by 314,200 (6.8%) jobs in the same period.
Earnings potential for graduates with marketing degrees vary widely depending on many factors including the geographic location, the industry you choose, position, skills and experience. According to the U.S. Bureau of Labor Statistics, the average annual income for sales and related occupations is $38,660 while supervisors of these workers earn as much as an annual average of $126,040. Individuals working as marketing research analysts and marketing specialist average $67,780 annually while advertising, marketing, promotions, public relations and sales managers average as much as $114,230 annually.
A Bachelors degree qualifies an individual for most entry-level positions. However, a graduate degree will significantly increase the potential of obtaining many positions as well as earning potential.