B.B.A. Marketing Emphasis in Professional Sales


Why study Professional Sales?
Despite overwhelming demand, only a handful of schools in the US offer a dedicated program in Sales. Ours was built by leading experts and industry stars.

What is Professional Sales?
The B.B.A. Marketing, Emphasis in Professional Sales, seeks to deliver this valuable skill to students and solve the skills gap that currently exists in our economy by providing students with relevant, project-based learning thus allowing them to develop one of the most sought-after skills in both Fortune 500 companies and fast-growing technology firms. This degree features a heavy focus on Relationship-Driven Selling, which is vital to ensuring long-term customer commitments in B2B sales. Additionally, all of the classes place an emphasis on hands-on learning, where students are not just learning theory, but instead putting those theories to practice in live sales environments with their professor and peers. The goal is to provide students with valuable on-the-job experience that will prepare them for the positions they ultimately end up filling once they graduate.The Professional Sales program is designed to hone the skills most in demand by sales teams and build familiarity with a broad range of practical selling techniques that can be immediately applied on the job.

Why is it practical?

Sales Managers have a median annual salary of $126,640. Despite the fact that there are nearly 6 million salespeople in the US, only 2,500 students major in sales each year.

Why is it unique or exciting?

Over 40% of jobs, and countless daily activities - deciding where to go to dinner, for example - have some component of sales built in. Sales is not just a professional skill that will lead to a good job - sales teaches empathy, compassion and listening skills that apply to our everyday lives.

Made with now in mind
Sales classes often teach marketing techniques from the fax machine days. With our Professional Sales emphsis, you’ll learn tactics for a digital age.

Facts Breakdown


Median Annual Salary
for Sales Managers


Projected 10-Year Job Growth


Number of Jobs

A group of young adults gathered around a table with laptops having a conversation.
A close up of a man in a blue checkered shirt on the computer sittting at a desk and writing things down
A close up of a man in a suit extending his arm reaching out to shake your hand
Business Core Courses
Item #TitleCredits
ACCT 211Accounting Principles 13
ACCT 212Accounting Principles 23
BAUD 202    Introduction to Contemporary Business3
BAUD 211Profiles of Entrepreneurship3
BAUD 270Management Information Systems3
BAUD 301Principles of Management3
BAUD 311Business Law3
BAUD 460Ethics and Business Social Responsibility3
 BAUD 466 or ECON 4013
BAUD 472Business Policies and Strategies3
ECON 211Macroeconomics3
ECON 212Microeconomics3
FNCE 321Business Finance3
IBUS 319International Business3
MKTG 343Principles of Marketing3
 Sub-Total Credits45


Professional Sales Courses
Item #TitleCredits
MKTG 271 Relationship-Driven Professional Selling3
MKTG 272 Negotiation in Business and sales3
MKTG 350    Consumer Behavior3
MKTG 351Advertising3
MKTG 370Sales Leadership3
MKTG 371Adv. Relationship-Driven Professional Selling3
MKTG 443Marketing Research3
 Sub-Total Credits21


Cognate Requirements
**BUAD 317 or COMM 113 may be taken as an alternative to COMM 111 and also fulfill the communication competency requirement.
Item #TitleCredits
COMM 111Speech3
CSIS 106 Comprehensive Spreadsheets3
MATH 141     Introduction to Probability and Statistics3
 Sub-Total Credits9
 Total Credits75


View the Curriculum Guide

Close the deal

Sales professionals keep businesses running. In our increasingly solutions-driven economy, connecting companies with the products and services they need to stay competitive is a fast-growing field for ambitious people excited to make connections and create lasting value for customers.

Faculty Profiles

Aaron Moses, PhD

Department of Business Administration
AdventHealth Endowed Chair of Business Administrat

Satyanarayana Ramella, PhD

Department of Business & Financial Services
Assistant Vice President

Chanda Santo, MBA

Department of Business Administration
Assistant Professor