Communication (B.A.), Advertising and Public Relations Emphasis

Southwestern Adventist University’s Communication Department offers three emphasis areas of study: 1) Advertising & Public Relations, 2) Journalism, and 3) Radio-TV-Film. Our department prepares students to be effective Christian communicators. This includes developing skills in personal interaction, writing, creating media content, and managing the elements of communication technology. In addition, students will learn about the newest forms of convergence and interaction in the areas of radio, television, film, journalism, advertising, and public relations, including photography and social media. Communication majors receive hands-on experience in our Mac Lab as well as our radio and television stations.

See curriculum guide

The communication job market is very broad. Just a few positions Southwestern communication graduates have held include hospital vice president, graphic artist, television producer, newspaper editor, radio station manager, photographer, public relations director, television news reporter, and author. Our graduates who have gone on to graduate school have done so very successfully, entering careers in law, business, and pastoral ministry.

Job Outlook

The job outlook in the broad communication field is very bright. More companies are hiring, and students aren’t just finding good opportunities, some are weighing multiple offers. Internships often turn into full-time positions.

Earnings

Although this will vary widely by region and position, the most notable salary improvement in recent years is for grads with degrees in business or communication. Both groups are seeing a 2.2 percent annual salary uptick thus far. According to aol.com online, this salary improvement is ahead of computer sciences, education, engineering, health sciences, humanities/social sciences, and math & sciences. 

Educational Qualifications

Most entry-level positions in the many fields of communication may be obtained with an undergraduate degree. However, a graduate degree in communication will often provide career advantages.

To view general education requirements for this major, please visit catalog.swau.edu/Undergraduate/2017-2018.

 

COMM 110 Communication Media............................................................................................................................................................. 3

COMM 115 Discussion Techniques............................................................................................................................................................. 3

COMM 127 Photo and Graphic Editing....................................................................................................................................................... 3

COMM 137 Media Techniques..................................................................................................................................................................... 3

COMM 224 Photography .............................................................................................................................................................................. 3

COMM 241 Public Relations.......................................................................................................................................................................... 3

COMM 261 Reporting 1.................................................................................................................................................................................. 3

COMM 335 Persuasion .................................................................................................................................................................................. 3

COMM 343 Visual Communication................................................................................................................................................................ 3

COMM 351 Advertising .................................................................................................................................................................................. 3

COMM 431 Media Law and Ethics ................................................................................................................................................................ 3

COMM 442 Applied Advertising and PR........................................................................................................................................................ 3

COMM 451 Communication Theory ............................................................................................................................................................. 3

COMM 481 Senior Portfolio Seminar ........................................................................................................................................................... 1

NOTE: The B.A. degree requires an intermediate foreign language and a minor. 

TOTAL: 40 

 

First Year

First Semester

COMM 110—Communication Media .....................................3

COMM 127—Photo and Graphic Editing ...............................3

Foreign Language Course (Beginning)....................4

ENGL 121—Freshman Composition........................................3

UNIV 111—Wellness for Life.......................................1

TOTAL:​ 15

Second Semester

COMM 111—Speech ..................................................................3

COMM 115—Discussion Techniques ......................................3

COMM 137—Media Techniques ..............................................3

MATH 110—College Algebra ....................................................3

Foreign Language Course (Beginning)............4

TOTAL:​ 16

Second Year

COMM 241—Public Relations..................................................3

ENGL 220—Research Writing...................................................3

Foreign Language Course (Intermediate) ...............................3

CSIS—Computer Science Elective .......................................3

Life Science Course ....................................................................4

KINA Activity Elective..............................................................1

TOTAL:​ 17

COMM 201—Communication Research.................................1

COMM 261—Reporting 1 ..........................................................3

COMM 224—Photography ........................................................3

Religion Elective .............................................................3

Foreign Language Course (Intermediate) ...............................3

Physical Science Elective ..................................................4

TOTAL:​ 17

Third Year

COMM 343—Visual Communication .....................................3

Literature Elective ................................................................3

History/Social Science Elective .....................................3

Kinesiology Activity Elective...............................................1

Religion Elective ..................................................................3

Fine Arts Elective ...................................................3

TOTAL:​ 16

COMM 335—Persuasion ...........................................................3

COMM 351—Advertising ..........................................................3

COMM 451—Communication Theory....................................3

Religion Elective ....................................................................3

History/Social Science Elective ................................3

TOTAL:​ 15

Fourth Year

COMM 442—Applied Advertising and PR .............................3

Religion Elective (Upper Division).......................................3

History/Social Science Elective...........................................3

Electives ..............................................................................3

Electives (Upper Division) ....................................................3

TOTAL:​ 15

COMM 431—Media Law and Ethics........................................3

COMM 481—Communication Senior Seminar .....................1

Electives .........................................................................6

Electives (Upper Division) ...............................................6

TOTAL:​ 16