Communication (B.A.), Radio-TV-Film Emphasis

Southwestern Adventist University’s Communication Department offers three emphasis areas of study: 1) Advertising & Public Relations, 2) Journalism, and 3) Radio-TV-Film. Our department prepares students to be effective Christian communicators. This includes developing skills in personal interaction, writing, creating media content, and managing the elements of communication technology. In addition, students will learn about the newest forms of convergence and interaction in the areas of radio, television, film, journalism, advertising, and public relations, including photography and social media. Communication majors receive hands-on experience in our Mac Lab as well as our radio and television stations.

See curriculum guide.

The communication job market is very broad. Just a few positions Southwestern communication graduates have held include hospital vice president, graphic artist, television producer, newspaper editor, radio station manager, photographer, public relations director, television news reporter, and author. Our graduates who have gone on to graduate school have done so very successfully, entering careers in law, business, and pastoral ministry.

Job Outlook

The job outlook in the broad communication field is very bright. More companies are hiring, and students aren’t just finding good opportunities, some are weighing multiple offers. Internships often turn into full-time positions.

Earnings

Although this will vary widely by region and position, the most notable salary improvement in recent years is for grads with degrees in business or communication. Both groups are seeing a 2.2 percent annual salary uptick thus far. According to aol.com online, this salary improvement is ahead of computer sciences, education, engineering, health sciences, humanities/social sciences, and math and sciences. 

Educational Qualifications

Most entry-level positions in the many fields of communication may be obtained with an undergraduate degree. However, a graduate degree in communication will often provide career advantages.

To view general education requirements for this major, please visit catalog.swau.edu/Undergraduate/2017-2018.

COMM 110 Communication Media............................................................................................................................................................. 3

COMM 112 Announcing................................................................................................................................................................................ 3

COMM 115 Audio Production or 

COMM 224 Photography .............................................................................................................................................................................3

COMM 137 Media Techniques...................................................................................................................................................................... 3

COMM 261 Reporting I ............................................................................................................................................................................ 3

COMM 237 Video Production ...................................................................................................................................................................... 3

COMM 335 Persuasion or

COMM 343 Visual Communication............................................................................................................................................................. 3

COMM 351 Advertising ............................................................................................................................................................................... 3

COMM 355 Understanding Film .................................................................................................................................................................. 3

COMM 431 Media Law and Ethics ............................................................................................................................................................... 3

COMM 451 Communication Theory ........................................................................................................................................................... 3

COMM 481 Senior Portfolio Seminar ...........................................................................................................................................................1

TOTAL: 31

NOTE: The B.A. degree requires an intermediate foreign language and a minor. 

 

First Year

First Semester

COMM 110—Communication Media .....................................3

COMM 125—Audio Production ..............................................3

Foreign Language Course (Beginning)...........................4

ENGL 121—Freshman Composition........................................3

UNIV 111—Wellness for Life................................................2

TOTAL: 15

Second Semester

COMM 112—Announcing ........................................................3

COMM 137—Media Techniques ..............................................3

Foreign Language Course (Beginning)...........................4

MATH 110—College Algebra ....................................................3

COMM 111—Speech ..................................................................3

TOTAL: 16

Second Year

COMM 261—Reporting I......................................................3

ENGL 220—Research Writing...................................................3

Foreign Language Course (Intermediate) ...............................3

CSIS—Computer Science Course .............................................3

Lab Science Course ....................................................................4

KINA—Kinesiology Activity Course...........................................1

TOTAL: 17

COMM 224—Photography...............................................3

COMM 237—Video Production...............................................3

RLGN—Religion Course.............................................................3

Foreign Language Course (Intermediate) ...............................3

Physical Science Elective .....................................4

TOTAL: 16

Third Year

COMM 335—Persuasion...................................................3

COMM 343—Visual Communication .....................................3

HIST—History Course..............................................................3

KINA—Kinesiology Activity Course...........................................1

RLGN—Religion Course.............................................................3

Fine Arts Elective .............................................................1

TOTAL: 16

COMM 361—Reporting II.......................................................3

COMM 451—Communication Theory...............................3

ENGL—Literature Course ..........................................................3

History/Social Science Elective...........................................3

RLGN—Religion Course.............................................................3

TOTAL: 15

Fourth Year

HIST—History Course................................................................3

RLGN—Religion Course Upper Division.................................3

Electives .......................................................................................6

Electives (Upper Division) ........................................................3

TOTAL: 15

COMM 431—Media Law and Ethics........................................3

COMM 355—Understanding Film......................................3

Electives .......................................................................................3

Electives (Upper Division) ........................................................6

TOTAL: 15