Communication (B.S.), Radio-TV-Film Emphasis

Southwestern Adventist University’s Communication Department offers three emphasis areas of study: 1) Advertising & Public Relations, 2) Journalism, and 3) Radio-TV-Film. Our department prepares students to be effective Christian communicators. This includes developing skills in personal interaction, writing, creating media content, and managing the elements of communication technology. In addition, students will learn about the newest forms of convergence and interaction in the areas of radio, television, film, journalism, advertising, and public relations, including photography and social media. Communication majors receive hands-on experience in our Mac Lab as well as our radio and television stations. 

See curriculum guide

The communication job market is very broad. Just a few positions Southwestern communication graduates have held include hospital vice president, graphic artist, television producer, newspaper editor, radio station manager, photographer, public relations director, television news reporter, and author. Our graduates who have gone on to graduate school have done so very successfully, entering careers in law, business, and pastoral ministry. 

Job Outlook

The job outlook in the broad communication field is very bright. More companies are hiring, and students aren’t just finding good opportunities, some are weighing multiple offers. Internships often turn into full-time positions. 

Earnings

Although this will vary widely by region and position, the most notable salary improvement in recent years is for grads with degrees in business or communication. Both groups are seeing a 2.2 percent annual salary uptick thus far. According to aol.com online, this salary improvement is ahead of computer sciences, education, engineering, health sciences, humanities/social sciences, and math & sciences.

Educational Qualifications

Most entry-level positions in the many fields of communication may be obtained with an undergraduate degree. However, a graduate degree in communication will often provide career advantages. 

 

To view general education requirements for this major, please visit http://catalog.swau.edu/undergraduate/2016-2017. 

COMM 110 Communication Media.............................................................................................................................................................. 3

COMM 112 Announcing.............................................................................................................................................................................. 3

COMM 125 Audio Production ...................................................................................................................................................................... 3

COMM 127 Photo and Graphic Editing......................................................................................................................................................... 3

COMM 137 Media Techniques...................................................................................................................................................................... 3

COMM 227 Convergent Journalism ............................................................................................................................................................. 3

COMM 230 Broadcast Journalism ................................................................................................................................................................ 3

COMM 237 Video Production ...................................................................................................................................................................... 3

COMM 313 Broadcasting in America .......................................................................................................................................................... 3

COMM 332 Electronic Media Management............................................................................................................................................... 3

COMM 337 Advanced Video Production OR

COMM 437 Digital Film Production............................................................................................................................................................ 3

COMM 343 Visual Communication............................................................................................................................................................. 3

COMM 351 Advertising .............................................................................................................................................................................. 3

COMM 355 Understanding Film .................................................................................................................................................................. 3

COMM 431 Media Law and Ethics ............................................................................................................................................................... 3

COMM 451 Communication Theory ........................................................................................................................................................... 3

TOTAL: 48 

 

 

First Year

First Semester

COMM 110—Communication Media .....................................3

COMM 125—Audio Production ..............................................3

COMM 127—Photo and Graphic Editing ...............................3

CSIS—Computer Science Course .............................................3

ENGL 121—Freshman Composition........................................3

UNIV 110—Principles of Active Learning...............................1

TOTAL .............................................................................16

Second Semester

COMM 112—Announcing ........................................................3

COMM 137—Media Techniques ..............................................3

KINT 111—Health and Wellness...............................................3

MATH 110—College Algebra ....................................................3

RLGN—Religion Course.............................................................3

TOTAL .............................................................................15

Second Year

COMM 230—Broadcast Journalism.........................................3

COMM 111—Speech ..................................................................3

ENGL 220—Research Writing...................................................3

Social/Behavioral Science Elective...........................................3

Lab Science Course ....................................................................4

TOTAL .............................................................................16

COMM 227—Convergent Journalism .....................................3

COMM 237—Video Production...............................................3

HIST—History Course................................................................3

RLGN—Religion Course.............................................................3

Lab Science Course ....................................................................4

TOTAL .............................................................................16

Third Year

COMM 313—Broadcasting in America...................................3

COMM 343—Visual Communication .....................................3

HIST—History Course................................................................3

KINA—Kinesiology Activity Course.........................................1

RLGN—Religion Course.............................................................3

Electives (Upper Division) ........................................................3

TOTAL .............................................................................16

COMM 337—Advanced Video Production ............................3

COMM 351—Advertising..........................................................3

COMM 355—Understanding Film...........................................3

COMM 431—Media Law and Ethics........................................3

ENGL—Literature Course ..........................................................3

TOTAL .............................................................................15

Fourth Year

COMM 332—Electronic Media Management ........................3

RLGN—Religion Course Upper Division.................................3

Electives .......................................................................................6

Electives (Upper Division) ........................................................3

TOTAL .............................................................................15

COMM 437—Digital Film Production ....................................3

COMM 451—Communication Theory....................................3

Electives .......................................................................................6

Electives (Upper Division) ........................................................3

TOTAL .............................................................................15