Marketing (B.B.A.)

The Bachelor of Business Administration degree (BBA) with a concentration in Marketing is one of five BBAs offered by the Southwestern Adventist University's Department of Business. The goal of the Business Department is to prepare the student for a career in business, guiding them in obtaining the abilities needed to succeed in their chosen area; Accounting, Management, Marketing, Finance or International Business. The student will develop competencies in integrity, research and critical thinking, communications, leadership, and professional skills through classroom instruction and activities, projects, case studies, interaction with professionals from the community, and other methods. 

See curriculum guide

Marketing majors will find jobs such as marketing interns, marketing consultants, marketing managers, planners, marketing specialist, marketing research analyst, sales, and chief marketing officer (CMO). Individuals can work in fields such as advertising, brand management, public relations, digital marketing, and social media marketing to name a few. Some of our graduates choose to continue their education in graduate school resulting in successful careers in many of these fields at an even higher level. 

Job Outlook

The job outlook for individuals with marketing degrees continues to improve. According to the U.S. Bureau of Labor Statistics, between the years 2012 and 2022, the need for marketing research analyst and marketing specialist will increase greatly; it is expected that an additional 92,300 jobs will be added (18.6% increase). There is expected to be an increase of 1,500 (4.7%) jobs for advertising, marketing, promotions, public relations and sales managers. Additionally, occupations related to sales (retail, insurance, real estate, advertising, travel, manufacture reps, etc.) are expected to increase by 314,200 (6.8%) jobs in the same period.

Earnings:

Earnings potential for graduates with marketing degrees vary widely depending on many factors including the geographic location, the industry you choose, position, skills and experience. According to the U.S. Bureau of Labor Statistics, the average annual income for sales and related occupations is $38,660 while supervisors of these workers earn as much as an annual average of $126,040. Individuals working as marketing research analysts and marketing specialist average $67,780 annually while advertising, marketing, promotions, public relations and sales managers average as much as $114,230 annually. 

Educational Qualifications

A Bachelors degree qualifies an individual for most entry-level positions. However, a graduate degree will significantly increase the potential of obtaining many positions as well as earning potential.

To view general education requirements for this major, please visit catalog.swau.edu/Undergraduate/2017-2018.

BUSINESS CORE

ACCT 211 Accounting Principles I ......................................3

ACCT 212 Accounting Principles II.....................................3

BUAD 202 Introduction to Contemporary Business....1

BUAD 211 Profiles of Entrepreneurship ..............................3

BUAD 270 Management Information Systems ...................3

BUAD 301 Principles of Management..................................3

BUAD 311 Business Law ........................................................3

BUAD 321 Business Finance..................................................3

BUAD 460 Ethics & Business Social Responsibility................3

BUAD 466 Production and Operations Management............3

BUAD 472 Business Policies and Strategies ......................... 3

ECON 211 Macroeconomics.................................................. 3

ECON 212 Microeconomics .................................................. 3

MKTG 343 Principles of Marketing.......................................3 

TOTAL: 42

MARKETING CONCENTRATION

MKTG 241 Public Relations....................................................3

MKTG 350 Consumer Behavior.............................................3

MKTG 351 Advertising ........................................................... 3

MKTG 443 Marketing Research.............................................3

MKTG 452 International Marketing......................................3

MKTG Marketing Elective.....................................................3

TOTAL: 18

REQUIRED COGNATE

CSIS 106 Comprehensive Spreadsheets.................3

MATH 241 Introduction to Probability and Statistics.........3 

 

First Year

First Semester

ENGL 121—Freshman Comp ...............................................3

MATH 110—College Algebra ....................................................3

UNIV 111—Wellness for Life...............................2

BUAD 202-Introduction to Contemporary Business.....3

Lab Science Course ....................................................................4

TOTAL:​ 15

Second Semester

BUAD 211—Profiles of Entrepreneurship ...............................3

HIST xxx—History Course .........................................................3

CSIS xxx—Computer Science Course.......................................3

RLGN xxx—Religion Course ................................................3

Fine Arts Elective ....................................................................3

TOTAL:​ 15

Second Year

ACCT 211—Principles of Accounting I ....................................3

BUAD 270—Management Information Systems ...............3

ECON 211—Macroeconomics .............................................3

ENGL 220—Research Writing...................................................3

MATH 241—Introduction to Probability and Statistics.........3

KINA xxx—Kinesiology Activity Course ..................................1

TOTAL:​ 15

ACCT 212—Principles of Accounting II ..................................3

COMM 111—Speech ..................................................................3

ECON 212—Microeconomics ...................................................3

HIST xxx—History Course .........................................................3

Physical Science Elective..................................................4

TOTAL:​ 16

Third Year

BUAD 301—Principles of Management...................................3

BUAD 311—Business Law .........................................................3

BUAD 321—Business Finance...................................................3

MKTG 241—Public Relations ....................................................3

MKTG 343—Principles of Marketing .......................................3

KINA xxx—Kinesiology Activity Course ..................................1

TOTAL:​ 16

MKTG 350—Consumer Behavior .............................................3

MKTG 351—Advertising............................................................3

RLGN xxx—Religion Course ................................................3

ENGL xxx—English Literature Course......................................3

MKTG xxx—Marketing Elective (upper division)...................3

TOTAL:​ 15

Fourth Year

MKTG 443—Marketing Research..............................................3

MKTG 452—International Marketing ......................................3

BUAD 460—Ethics & Business Social Responsibility ............3

BUAD 466—Production & Operations ....................................3

RLGN xxx—Religion Course ................................................3

TOTAL:​ 15

BUAD 472—Business Policies and Strategies (Capstone) .....3

BUAD xxx—Business Electives (upper division) ................ 6

RLGN xxx—Religion Course ................................................3

History/Social Science Elective .....................................3

TOTAL:​ 15